Estudo de caso sobre a comunicação comunitária na favela de Paraisópolis: mobilização social contra a COVID-19

Abstract

Community communication is present in the poorest part of the population, thus being a tool of hope and transformation, being a means of social mobilization through various initiatives created together with the community, always aiming to leave the community as the protagonist of the social transformations themselves. In this context, there are the roles of community leaders, who with the help and strategies of community communication have the power to help residents to develop their citizen and social awareness, always following the line of problematization of the conditions of the current reality for example lived in a favela . Awareness generates problematization that is led to mobilization thus generating an effective action for change. The current year of 2020 is going through great turbulences, the arrival of a pandemic has changed everyone's routine bringing great concerns. Paraisópolis found itself without assistance from government agencies and at the mercy of the consequences of the pandemic. By structuring a social mobilization, Paraisópolis today is an example of self management on the periphery throughout Brazil. The actions focused on three essential fronts and on eight initiatives that were successful thanks to mobilization, organization and community communication.