O papel da comunicação organizacional na efetividade de políticas voltadas à inclusão de pessoas LGBT

Abstract

This study aims to analyze organizations that have made commitments to diversity, especially with a focus on the LGBT community, proposing policies related to this social group. Thus, we intend to understand the role of communication in the corporate context in this process of inclusion and respect for differences. We developed a qualitative research, carried out through interviews with representatives of four organizations that express diversity as a value, and present actions for the inclusion of LGBT people in their respective work environments. Regarding the role of communication, the perception of the area's performance in the inclusion strategies of this minority will be analyzed, taking as theoretical references the studies of Grunig (2009), Salles (2018), Coelho and Andrade (2004), Kunsch (1997), Scheid, Machado and Pérsigo (2019), exploring the relationship between human resource management, organizational communication and public relations