Capacidade implantação-TI e vantagem competitiva: um estudo exploratório no Brasil

Abstract

We examine with an empirical study the hypothesis that the IT Deployment Capabilities impacts are positively associated with competitive advantage in Brazilian companies. The study uses the conceptual research model proposed by Tian et al. (2009). As part of this study, some of the main theoretical concepts of Resource Based View are reviewed, establishing a link between these concepts and the explanation about competitive advantage. The three constructs that set up the IT Deployment Capabilities are identified and investigated: Strategic Flexibility Partnership Business and Business Alignment. This is a descriptive exploratory research with a quantitative approach. The data collection instrument answered by the employees was a survey with a 7-point Likert scale available through Electronic Link on the Internet, using the website Survey Monkey. The study used public or private companies, national or international companies headquartered in Brazil as criteria for population, within various segments, and sample included the following functions: CEOs and Directors, Managers and Coordinators working at Information Technology areas in their companies. 320 e-mails were sent, yielding 192 responses. Of these 108 were selected as surveys with the desired research profile. To provide validation to the study, a statistical tool validation was used performing exploratory factor analysis tests (FAT) and multiple linear regression (MLR). The results showed that the constructs Strategic Flexibility and Business Partnership are positively associated with the perception of the impact of information technology competitive advantage, while the construct Business Alignment had no significant results to corroborate the studies by Tian et al. (2009) in Chinese companies.