Análise dos fatores de influência na escolha pelo curso de graduação em administração : um estudo sobre as relações de causalidade através da modelagem de equações estruturais

Abstract

This study intend in analyzing the factors that influent the students when they choose a business management as their graduation course. The starting point is a review on the existing vocationalguidance theories as well as the studies that approach the same theme. The factors were classified and groued, resulting in the following segmentation: social factors, psychological factors and economic factors. During the analysis of the mutual cause-and-effect relationship among the factors, three models was defined, each one based in the respective factor. The adequacy of the models was tested trough a field research with258 students of business management graduation courses from four private universities located at Sao Paulo State. A structural eauqtion modeling (SEM) was used as the parameters of the models were defined trough an estimation proces. According to the defined criteria, the results show that social factors are the most adjusted factors (to the model) that explain the decision process in the vocation choice.