A tecnologia da informação e comunicação como processo mercadológico em sala de aula : análise da atitude dos professores de graduação em administração de empresas

Abstract

The purpose of this research was to evaluate the business administration undergratuate course teachers' perception of information and communication technology usage in classroom as a marketing process according to their age, gratuate degree, teaching experience and proessional (non-teaching) experience. In order to achieve this result, the resource's availability in terms of technology were evaluated, the pertinence of technology in the teaching-learning process of business administration, their usage and personal qualification were evaluated and the student's capacity as well and how they understand the techno-based courses in terms of an offer (product and service) to a certain need (demand) from different customers as the student, the hiring organization and the society as a whole. After the literature review, a questionnaire was created in order to establish an inventory of respondents' demographic data and 24 questions to be answered through a Likert's scale of five alternatives. The resulting data were evaluated using the SPSS software, release 12. Both Factorial and Discriminant Analysis were used. As result of research, relevant issues were observed. The less age respondents had a more positive perception of technology's benefits to the different social actors involved in the process, as the less graduate degree's respondents were unanimous in state their agreement with the techno-based class as a marketing oriented approach