Perspectivas para o desenvolvimento da indústria de leasing operacional no Brasil: um estudo exploratório

Abstract

The main purpose of this work was to analyze the development of the operating lease companies in Brazil through an exploratory qualitative research next to 12 financial categories of financial institutions: independent institutions, institutions linked to financial conglomerates and institutions linked to industrial conglomerates. The chosen research tool aimed to study the critical factors present in the strategy of these financial institutions in the current context of the Brazilian financial market according to two dimensions: technology renewal and competitive strategy. The results showed that the development of the operating lease companies is in its initial phase, however they present operating financial institutions with high level of specialization and diversifie business management and operational structure patterns. As a final result, it was verified that, currently, the operating lease companies emphasize mainly the financing of equipment with high level of obsolescence when they focus, on their strategies, the potencial of the demand of the multinational companies and the large national groups that incorporate the concept of usage and not purchase of these assets, thus potentializing the increase in the businesses of these financial institutions.