A relação entre perfis comportamentais e o desempenho eficaz em sistemas motivacionais voltados para geração de resultados : um estudo em agências bancárias

Abstract

This research identifies the relations between the variables behavior's profile, working performance and perception of factors that constitute the motivational strategy used by the researched institution. In order to achieve the proposed goals, 119 retail banking account managers has been researched. This way, by means of the performance background from this officials in the fulfillment of goals the institution established, behavior performance identification based on the work developed by Ricco (2004) and the evaluation of the perception of factors that the referred motivational strategy consists of through a questionnaire prepared by the researcher, it was possible to establish the proposed relations. The theoretical foundation that mainly supported this research is found in the works of Robbins (2002), DuBrin (2003), Fromm (1989), Coda (2000) and Ricco (2004). The datum analysis allowed identifying that, according to the motivational strategy used by the institution, there's a difference between the performance presented by the different behavior profiles, as has been noted, when comparing it with the other profiles, the conquering profile presents a better performance whereas the collaborator and expert profiles present lower performances. From the relation between the performance at work and the individuals perception before the factors constituting the referred motivational strategy, it can be seen that the individual with a lower performance highly care about service quality and group work, although this aren't prior factors in this motivational strategy. As a result, analyzing the relation between the behavior profiles and the individuals' perception before the factors that constitute the motivational strategy in question, it hasn't been noticed a statistically meaningful importance of a certain factor to the detriment of other factors, that is, statistically no factor has prevailed to another. However, even without a statistically significant difference among the factors, the importance given to them is different for each behavior's profile.