Análise da cadeia de valor entre fabricantes, distribuidores e clientes industriais na indústria elétrica brasileira

Abstract

This research aimed to evaluate the perception of the industrial customers and distributors as regards to the inter-organizational relationship with three manufacturers of low voltage electrical equipment. The purpose was to identify the level of this relationship in terms of technical support, products and services and verify to which extent these companies of the electrical sector are improving or not their network inter-organizational relationship. After the literature review, a questionnaire was prepared in order to establish the variables representing the relationship among the companies and twenty one questions to be answered through a Likert´s scale of five alternatives were presented. The data were evaluated using the SPSS (Statistical Package for Social Sciences) software, release 12, through the Kruskal-Wallis test and the Factorial Analysis. As a result, it was verified that the service and the technical support provided by the manufacturers are not in the same level as the products, thus highlighting that the industrial customers give more importance to the characteristic and performance of the product than to the service and technical support provided by the manufacturer and characterizing the current demand for low voltage electrical equipment in the Brazilian market.