A indústria de serviços de engenharia de projetos no Brasil : um estudo dos fatores estratégicos na evolução e desenvolvimento de uma empresa

Abstract

This piece of work main objective is to investigate the dynamics of the engineering sector, inside the Brazilian competitive context, mainly focusing on the identification of different factors influencing the strategic repositioning of companies working with engineering and industrial project management. Under a systematic point of view, this work comprises the identification of changes, occurred over the past three decades, in the engineering and industrial project management services sector, as far as the management of complex operations of the companies and their respective adaptations to the competitive environment are concerned. In terms of methodology and during the period of analyses, the work has been based on explanatory, documentary and bibliographical historical research, and developed with one of the most representative companies of the sector. Semi-structured interviews with open questions have been carried out with those main businessmen who have lived the history and the changes of this company. The work has been divided into five parts. Objectives and methodology are in the first chapter. The second chapter presents the main characteristics and the evolution of the service industry in Brazil. Chapter 3 deals with competitive positioning concepts and its objective is to supply the fundamentals for the case study in chapter four. Finally, main conclusions and considerations are presented.