Estratégia competitiva com o surgimento de novos concorrentes : um estudo exploratório em industrias têxteis

Abstract

This dissertation aims at analysing the relations of the Brazilian Textile Industry in the presence of the intensification of the globalization process and the arising of new competitors as a consequence of the market opening to importation, which took place in the 1990s. The focus of this work will be placed on analysing the strategic planning carried out by the companies which survived the crisis and the implementation of more competitive performance models. To achieve such a purpose, taking into account a survey on the strategy models which are known for their efficiency, the situation of the Textile Industry prior to the 1990s as well as nowadays is described. The case study containing the application of interviews with the planners in charge of the development and the implementation of the strategy is adopted as a research methodology in exploratory character.