Estrutura organizacional a partir da estratégia focada no cliente : um estudo de caso

Abstract

The objective this issue is verify the structure organization that uses focus in customers strategy, shows factors that change because this customers. The methodology used was study of case to validation this objectives. This issue was applicable in the organization A in Valinhos, São Paulo. The search was realized with two organization to observer the interaction with both. The organization A and the organization Cliente. In according with organization A, with support in customers is possible the approximation with customers and the detection the new business before competitors. It was observed, that the organization Cliente doesn't percept that yours changes can affect the structure of organization A, because it work with focus in customers strategy. The organization A has experienced increasing about seven hundred percent in yours business.