Gestão tecnológica na indústria química : um estudo exploratório em empresas de pequeno e médio porte no segmento de produção de tintas e verniz

Abstract

The chemical industry has great importance in the development of several economic activities and its different segments present great importance in the formation of industrial chains and complexes. The proposal of this work was to describe an exploratory study on technological management, investigating the processes of innovation and transfer of technology in a group of small and medium-sized enterprises of the paint and varnish segment located in the city and in the metropolitan region of São Paulo. Due to the lack of studies on the production and marketing of industrial inputs and to the challenge of researching and exploring studies within the technological context, many companies limit themselves only to their internal environment. The research was based on studies of multiple cases of a qualitative and descriptive character, backed by interviews with the officers responsible for the technical area of the companies (R&D - Research and Development) and by the application of questionnaires. The results obtained from the data collected in the research were presented according to the following structure: initially, the profile of the company is presented vis-à-vis its time of existence, number of employees, product lines or families and their share in the invoicing of the company, and the system of distribution and sale. In the second stage, the different relevant evolution periods since the starting of the company are presented. In the third stage, the study presents the evaluation that was made to identify the position of the product in relation to its competitors and the factors derived from information sources for the development of the product / for carrying out the evaluation. In the fourth stage, it presents the degree of relevance of the factors required to overcome current strategic dilemmas and the current-stage technological management. Finally, the study presents the conclusions of the research.