A percepção de gestores de instituições de ensino superior privadas da cidade de São Paulo em relação à adesão ao PROUNI

Abstract

Since its launch, PROUNI has revealed the perceptions of many representatives in society, but not the most important ones - the administrators of the private colleges. This research tries to identify and analyze what are their perceptions of these administrators in São Paulo city about the inclusion in the program. Because when included in the program the colleges have some taxes exceptions and this may provide more profit. Another point is that they can reduce the empty places, and socially, provide access to college to low income people. To achieve the objectives first it was made an exploratory study through bibliographic revision and documental research in the legislation about this subject to promote the theoretical basis on this theme. The second part was an interview with the administrators - rectors, administrative pro-rectors and controllers - of three colleges. The obtained data were classified in four analysis blocks and evaluated by the content analysis's technique, trying to identify agreements and disagreements in the perceptions in the interviewed people's statements. It could find that to the administrators, PROUNI is a government's program to send students of low income to private colleges, while they concede scholarships and receive some taxes exceptions and help when renewing their philanthropic and public utility certificates. It was verified that the perception of the rectors about PROUNI is deeper, more philosophic, while the administrative pro-rectors ideas are related to financial aspects and, controllers perceptions are related to the operational aspect, it means, how operate its functioning. Based on this facts, it is concluded that the perception of the administrators interviewed about PROUNI is incomplete, as each one tried to know aspects with relation to his or her area and not about everything.