Contribuição ao estudo de gestão de desempenho em microempresas e empresas de pequeno porte comerciais : análise do varejo de autopeças na cidade de Guarulhos

Abstract

The competitiveness and the search for better results are motivating factors in any type of organization. The micro companies and small business companies also are stimulated by these same factors, beyond the guarantee of its continuity. The objective of this work was to evaluate the management of the micro companies and commercial small business companies in the sector of auto parts in the city of Guarulhos how much its tack the models of measurement of performance. The hypotheses of the research correlated the companies as to the time of existence and number of employees; the main manager as to its qualification (school level) and previous experience in the branch to the adapted criteria of excellency for the reality of the companies. These criteria had been models of measurement, leadership, strategies and plans, customers, information and knowledge, people and processes. Of the population of 403 classified establishments as retail of auto parts, 27 companies had accepted to participate of interviews structuralized through a form consisting of 26 questions based on the evaluation of the National Quality Prize. The data gotten through the interviews had been treated statistically by non-parametric tests, the data are nominal. The qui-square test was used to explain and test the relation of dependence between the variables and the V of Cramér, the correlation degree. Based on the tests, the work evidenced a distance of the population to the criteria for the performance management