Análise da capacidade técnica das empresas de serviços contábeis da cidade de São Paulo em assessorar o processo de planejamento estratégico de seus clientes

Abstract

Study on companies of countable services of the city of São Paulo, that it presents an analysis of the capacity technique that the same ones possess to assist the process of strategical planning of its customers. With the constant increase of the market requirements, the planning of its activities is each more common time to all the organizations, of short, medium and long run. This if becomes essential so that the organizations can reach its objectives with bigger level of competitiveness. The planning lack has led great numbers of companies to lock up its activities in precocious way. The majority of the managers of companies who had had its locked up activities, it points as the main consequence of this precocious closing of its activities, the planning lack. The companies of countable services are the only assessorship that the majority of the organizations can contract or contracts at the beginning of its activities. From there the center problem appears of the research that is, to know if the companies of countable services of the city of São Paulo they possess capacity technique to assist the process of strategical planning of its customers. The work consisted of constructing a theoretical recital on strategical planning and companies of countable services that were capable to give I subsidize through the identification of a set of abilities necessary to assist the process of strategical planning of an organization. After this stage was constructed a script to analyze these abilities in the searched companies. Contacts with 82 companies with headquarters in the city of São Paulo had been made, of which 40 had agreed to participate of the research. After it collects and analysis of the data supplied for these companies, one evidenced that the companies research possess 70% of the abilities raised in this study, however the study it did not obtain to trace a dependence relation enters these abilities presented for the searched companies and the related variable in the study. The statistical tests had presented little significance in the presented relations of dependence. One also perceives that the companies of countable services although to have capacity technique to assist the process of strategically planning of its customers, in its majority they are rare or never called to participate of this process, as results of item 4.4.6 and 4.4.8 of this study.