Inteligência contábil: um estudo em empresas fornecedoras de sistemas de business intelligence

Abstract

The Information Technology is going through rapid advances and the development of new tools have more agility. The companies seek tools to optimize the use of databases. The accounting have helped the managers in decision-making using these tools for IT. Business Intelligence Tools allow users to explore and analyze the data stored by the organization and extract various indicators for decision-making. Thus encouraging the Intelligence Accounting, accounting aggregate information to the attention of singers to support managers in decision making. Since Brazil 75.47% of companies have outsourced their accounting, this study, through qualitative research, aims to analyze problem and how businesses developer of software for accounting firms identify the needs of its customers in the process of developing tools Business Intelligence. For the collection of data was used structured interviews with 10 Brazilian companies and software developers with a probability sample not intentional. The itinerary of the interview was divided into three parts, to identify the firm interviewed to identify if there are tools for Business Intelligence for Accounting Firms as needs are identified, and identification of the interviewee. The data were grouped into comparative tables and reduced into smaller units to be analyzed. The results showed that business intelligence tools are available for 56.92% of the Brazilian Accounting Firms. It shows also that the customer needs are identified throughout the routine customer service, marketing and deployment of the system, the technical support during use and in visits and meetings with clients.