Prática de gestão nas organizações : a percepção dos gestores sobre a importância do capital intelectual no contexto estratégico da empresa

Abstract

This dissertation deals with the perception of managers of a company's line of beverages in the city of São Paulo on the importance of identifying, structuring and use the potential of intellectual capital in the strategic context of the organization. From the methodological point of view, the development of research had two stages. At first, exploratory, literature raises the theoretical framework on the topic searched. In the second phase, the data collection was done by means of a questionnaire with Likert scale. The results were descriptive and quantitative statistical treatment. The results show that 69% of the subjects agree that the valuation of Intellectual Capital has a clear alignment with the strategy of the organization, its mission, vision and goals. Emphasized that 93% of respondents agree that human capital, which represents the accumulated value of investments in training, competence and future of an employee, is the focus of all areas of activity of the company. With regard to practice management of intellectual capital adopted by the company, the survey revealed unanimity on all those that are based on knowledge. As for accountability for the management of intellectual capital, the respondents are positions that the management of intellectual capital is not an exclusive award alongside other areas of expertise, but noted it is an index of 29% of respondents disagree about the responsibility for managing the intellectual capital lie in the area of control, compared to only 13% rate of disagreement in relation to the area of Human Resources have the same assignment. It is therefore the responsibility for that task, in view of respondents, is divided between Human Resources and Controlling.