A utilização dos indicadores econômico-financeiro e do modelo Fleuriet no processo de análise e concessão de crédito para pessoas jurídicas sob o regime de tributação do lucro real: uma contribuição às instituições financeiras

Abstract

The decision-making process of credit developed by banks for analysis and credit concession. to corporate entities involves a series of procedures for information gathering objective and subjective. By subjective information has information related to customer records and sources information the past relationship with the market, and objective information has been obtained from those collecting information of its financial statements as of the balance sheet and income statements, which undergo a process of standardization or reclassification of accounts, lets you extract and briefly present a set of economic and financial indicators that assess liquidity, activity, debt and profitability of these companies that will serve as a basis for analysis and interpretation of current economic and financial situation of that particular company or client entity. However, these financial indicators, called traditional, allowing only provide information to evaluate the financial situation of a company or corporate customer from past to present, and there is a great need to assess trends and future prospects. The objective of this dissertation is to describe and evaluate the importance of the Model Fleuriet as financial management tool, which allows you to analyze the trend of the financial situation of a company, combining the assessment of indicators such as the financial cycle, working capital, the need for working capital and cash balance, enabling managers who use it to make decisions faster and more assertive to correct the course of the operating company and how it can be used as a tool in decision-making accessory credit. The methodology as the approach to the problem was a qualitative study and used an explanatory research to further study and survey of new facts from existing knowledge made through a literature search and a field survey by done through a questionnaire to a group of credit analysts from various financial institutions, to assess the importance given by them for the use of traditional financial indicators and financial Model Fleuriet indicated for the development of its activity. It was concluded that the Model Fleuriet is little known and used by most credit analysts in their daily analysis and credit concession, as well as financial institutions where they work and that only 14% of respondents believe in the superiority of Model Fleuriet compared to traditional indicators, highlighting the analysts with over 10 years experience. As a suggestion of continuity this study proposes a new research in the financial market in order to assess the financial stability of companies listed on the Bovespa using traditional indicators and Model Fleuriet and development of a practical study in a financial institution with the implementation of Model Fleuriet in their analysis procedures and credit concession.