Evidenciação de projetos sociais por empresas de capital aberto

Abstract

The transparency of the information rendered by the Accounting is one of the primordial aspects for the credibility of the companies to their investors (MCKINSEY & COMPANY, 2002). In that sense, this study analyzes if the requirements of corporate management established by BOVESPA and NYSE contribute to highlight the allocated resources in social projects to the investors. It is a descriptive research (COOPER & SCHINDLER, 2003; GIL, 1996; RUDIO, 1999), of quanti-qualitative nature, once, the analysis of the variables was accomplished according to the theoretical categories (restricted, low, medium and wide), as well as, the statistical treatment through the descriptive analysis, factorial analysis and cluster analysis. The indicator of the social disclosure, built with base in the studies of Ramanathan (1976), Glautier & Underdown (1994) and Hendriksen & Van Breda (1999), was used to evaluate the content of the information taken from annual reports, of social responsibility and of the social balance of the companies that participate at Levels 1, 2 and New Market of Bovespa, as well as, of the Brazilian companies listed in NYSE, totalized in sixty. The reached results show that the levels of corporate management (Level 1, Level 2 and New Market) established by BOVESPA don't influence in the level of the social disclosure, once, the companies of the Level 2 presented better results than the companies of the New Market. On then other hand, the Brazilian companies listed in NYSE, presented a larger level of the social disclosure than all the other groups.