A percepção dos alunos do último ano do curso de graduação em Ciências Contábeis no que se refere à atuação dos órgãos de classe para promover a valorização da profissão contábil

Abstract

The objective of this thesis is to identify the perception of last-year-Graduation-course students, from two private universities located in São Paulo, about Accountancy Class Entities actions which intend to promote valuation of the referred profession to the society and the professionals they represent. It was researched about the following Entities: CFC, CRC-SP, SINDCONT-SP, SESCON-SP, APEJESP, IBRACON and AUDIBRA, besides service marketing tools and competitive advantage, that gave support to the questionnaire building process. This is an exploratory research which made use of a questionnaire to obtain data and this data was statistically treated by Statistical Package for the Social Sciences (SPSS), which is a software specialized in Social Sciences. Based on the analysis, the conclusion is that most of the students researched believes that the accountancy profession is appreciated by society and that Class Entities are developing actions that aims to increase the value of this profession by using service marketing tools and competitive strategy concepts, however, these students believe the entities need to develop more of this kind of actions to raise the value of Accountancy profession together with society and the accountancy professionals themselves.