Identificação e análise dos fatores críticos de sucesso no ensino da Contabilidade para não contadores em cursos de pós-graduação em administração, Lato Sensu - categoria, MBA, na cidade de São Paulo

Abstract

This paper considers that the knowledge of accounting has different use and demanding levels, regarding accountants and non-accountant users. The study observes existing post-graduation courses in business administration, lato sensu, at São Paulo city, which business objectives considers filling up accounting needs for students from different graduation than accounting, those who, through a MBA course, look for a technical complement in order to meet their employers demand. The author points the need to improve the teaching-learning process of the accounting contents to non-account public, process itself analysed according to the quantified exceptions methodology . Based on interviews and a research, done with Coordinators and Accounting teachers, a reasonable data information was obtained, which made possible elaborate relevant comments regarding the existing problem and the forecasted hypotheses involved. The research questions were development taking into consideration the teaching process phases and its teaching keysuccess factors on accounting education for non-accountants, as follow, a) Program content; b) Student selection process; c) Teaching available infrastructure; d) Teaching / didactic process; e) Teacher; and f) Evaluation criteria. Based on several tables, derived from the research and interviews, the author presents, in the end, his consideration about the subject and raises some other questions in order to improve the accounting education process for non-account public, highlighting the following: 1) the teaching system needs to be better understood; 2) the examples, exercises and application have to be revised to the focus-public; 3) The MBA courses should consider in it s curricula an specific discipline concerning account teaching for non-account; 4) a better integration and synergy between the course disciplines and 5) awareness about the causes and effects regarding the key-factors discussed in this paper.