Uma contribuição ao estudo da implantação do modelo de gestão baseada em valor : estudo de caso em uma empresa multinacional do segmento de alimentação

Abstract

The present work deals with the model of Value Based Management (VBM), by means of a bibliographical research, objectifying the specific theoretical revision on the subject and of the main related factors the VBM, and complemented for a study of case in a multinational company, of the branch of foodservices, that use diverse concepts of the VBM in its Model of Management. The main objective of this dissertation was to make a comparative analysis enters current practical of management of the company the object of the case study, with the deriving concepts of the VBM. The work counted on an internal research (Questionnaire), collects of data by means of opened interviews, of little duration, aiming at to get the maximum of information of the company, document collection and direct comment. Having as main conclusions of the work, the evidence that current the practical ones of management of the company are lined up to the concepts of the VBM, according to perception of the managers and by means of a critical analysis of current the practical ones of management of the company.