O papel da controladoria na gestão estratégica : estudo de caso em uma empresa do segmento de transporte vertical

Abstract

With the constants changes in the sceneries us which the companies are inserted, the Strategic Administration, one of the more principal managerial activities, she becomes more and more complex. Those alterations, largely provoked by a competitiveness every time larger, that alter the atmospheres which interact with the companies they have been forcing the managers, responsible for strategic decisions, to have to elaborate a Model of Strategic Administration that is more appropriate to the business and extremely flexible making possible fast revisions and safe adaptations looking for to guarantee a managerial effectiveness. The present work bases on a case study in a company of the segment of vertical transport, and, like this, it presents specific peculiarities. The work allowed the understanding of the conceptual structure to your functional aplicabilidade in the Strategic Administration of the above-mentioned company and it was also constituted in additional bases for new kindred studies. This research work looked for to identify and to classify sources of information on Strategic Administration related to manager's decision of the discharge administration of a company of the segment of vertical transport. The sources of information were defined with base in Balanced Scorecard- administration instrument adopted by the researched company. To main contribution that this research wants to offer to the academic atmosphere it is to demonstrate the paper that the area of Controladoria, principal supplier of information of the company, in the process of electric outlet of strategic decision. Controladoria is considered as the administrative area that has as main mission to advise the managers with useful information to decision being used of the Model of Strategic Administration pré-established by the company. Your contribution is covered of importance for the users, the managers, because it contributes to actions agile and safe, facilitating the reach of the managerial effectiveness.