Contribuição à administração do capital de giro das microempresas e empresas de pequeno porte comerciais

Abstract

In the modern market the companies face several challenges daily. The globalization has reduced the frontiers between the countries, extended the commercial relation, increased the competition, required from the companies more and more quality in their products and services. In this environment many of the companies are able to grow and develop, while others cannot even survive. Most companies in Brazil and of the several other countries around the world are micro and small ones. They represent approximately 99% of the market, and they employ a great number of the world population, and they are considered a solution to unemployment. The mortality rate of the micro and small companies has been the target of attention from several countries and organizations in the world. The OECD - Organisation for Economic Cooperation and Development, for example, is working with Eurostat - The European Statistical System (The Statistical Office of the European Community), to examine the possibility to realize statistics at the international level in order to get more details about the factors of success, survival and failure of the companies. Brazil has a high mortality rate and one of the reasons is the lack of management capacity of the entrepreneurs. A concern with the creation, development and survival of the micro and small companies can be observed all around the world. The measures to reach this target include the improvement of the management capacity. This research proposes a reflection about the main difficulties of the micro and small companies and their characteristics. The aim of this research is to present management techniques, and to suggest reports models that can be used in commercial micro and small company.