Planejamento de comunicação para a empresa Naked Nuts

Abstract

This study was carried out by the Angelim Public Relations agency for the manufacturer and distributor of peanut and cashew pastes, Naked Nuts. It aims to study the company’s context in the market, with a focus on communication, in order to draw up an organizational and integrated communication plan. We sought to understand in detail how the brand relates to its public, its positioning, dissemination and integrated and institutional communication. Through qualitative research and scenario analysis carried out by the Angelim agency, flaws were identified in its positioning, as well as in its institutional communication. For this reason, the project has a strategic communication plan, which consists of maintaining some communication channels and actions aimed at the press, target audience, internal audience and events, seeking to detach the brand from its products, promoting the maintenance of its strength.