Plano de comunicação para a Schimidt Patinação Artística

Abstract

The experimental Public Relations project structures a strategic integrated communication plan for a figure skating school. The proposal is executed by Agência ComViv, a specialist in the field who had previously conducted two academic projects with the client. Initially, the project analyzes the school's communication and investigates its entire internal and external environment. This analysis revealed a certain dysfunction in internal communication and external communication focused solely on social media, without planning or scheduling. Therefore, the second phase focused on structuring positioning actions, reputation, and the 360-degree communication strategy from inside to outside the school—with internal communication actions that collide with external communication.