Reposição de produtos na cadeia de suprimento: um estudo comparativo entre reposição tradicional contínua

Abstract

Abstract: Success in supply chain management comes from understanding and managing the relationship between the cost of inventories and the level of service offered to customers. The issue is centered on the volatility of demand and the consequent difficulty in predicting the necessary supplies. Normally, in the industry/retail relationship, the buyer makes the decision, who is between two seemingly equidistant poles: having too much stock, so as not to run out of stock, or running the risk of an undesirable stockout and, as a result, , the unavailability of products for the consumer, at the moment he wants to buy. Continuous replenishment is one of the most discussed industry/retail partnership initiatives today, to reconcile these decisions and increase the efficiency of the supply chain. Its success depends on overcoming some historically sustained conflicting points in the industry / retail relationship, such as: information sharing, changes in the focus on the seller and buyer relationship, standardization of planning systems, evaluation of supply performance, transfer of financial benefits to the cost of the product intended for the final consumer. Among the main demands of the modern consumer are more attractive prices, greater variety and availability of products, which forced the development of a management strategy focused on the efficiency of the supply chain. Efficient Consumer Response (ECR) emerged in the United States in 1992 and in Brazil in 1997, through associations composed of companies that integrate the production and distribution of mass consumption products. One of the critical success factors of this strategy is the stock replenishment methodology, resulting from continuous replenishment, which is the focus of this work. Based on bibliographical research, the most important aspects of the strategic and operational concepts that involve each of the logistical processes analyzed will be raised and, based on field research, comparisons will be made between traditional and continuous replenishment systems. At the end, recommendations will be presented as an important contribution to professionals working in this area.