Processo de integração de uma unidade estratégica de negócio "trading company" em uma empresa conglomerativa

Abstract

Abstract: The general objective of this study was to analyze critical aspects in the relations and processes of integration between a UEN (Strategic Business Unit) Trading Company and the different industrial UEN's of a conglomerate. Specifically, it pioneered the study of the elements present in the perception of the directors of the conglomerate and of the directors and managers of Trading, that is, the alignment of the business strategy of a conglomerate in the internationalization process. To subsidize the case study, a descriptive and exploratory research was developed through interviews with five Trading managers, five managers of the Strategic Business Units and a corporate manager. The work demonstrated Trading's functions and roles in the Conglomerate in the generation of growing synergies; the critical factors present in the relationships between Trading and each SBU and the dilemma that the conglomerate organization faces between releasing autonomy of strategies for Trading or centralizing strategic planning in the holding company.