Cidadania corporativa da Fundação Salvador Arena e Termomecânica em São Bernardo do Campo

Abstract

Corporate citizenship can be defined as the strategic possibility of legitimate and voluntary action by companies in relation to their internal and external publics. It is also related to its enabling role, in the sense of making the individual realize in its practical dimension, the possibility of living the values of an organization. In this research, we analyze how corporate citizenship is inserted in the actions of Termomecânica company and Salvador Arena Foundation, both created by its founder, the engineer Salvador Arena. To do so, we carried out a case study supported by primary and secondary data that allowed us to understand the identity of these companies based on ethical principles since their foundation. What we have perceived through the present study is that both companies' histories cross in a point that makes them pioneers, in Other words, the capacity to ally to their governance the corporate citizenship strategy since their foundation and to be a Brazilian model in that aspect.