Iniciativas voluntárias sócio-ambientais de instituições financeiras brasileiras: estudos de casos múltiplos

Abstract

Abstract: This multiple case study aims to identify the voluntary initiatives of financial institutions in order to promote the promotion of sustainable development in the country. Three national financial institutions that are among the largest organizations in all segments of the country were chosen for the survey. With the research methodology used, it was possible to verify which voluntary initiatives are the most exercised, what are the objectives of the institutions with such attitudes and the methods used to practice these activities. Data analysis allowed obtaining a comparative study between the institutions, allowing to know the result from the one that has voluntary action in all possible internal segments to the one that does not have action in all areas, but that focuses on only one or two areas . This work, finally, intends to be a contribution to the studies on the complex theme "sustainable development", as well as the awareness of the need for greater action in the national market on this important and incipient approach.