Estudo do planejamento, estruturação e gerenciamento de projetos com adaptação de veículos para exportação em uma indústria automobilística brasileira

Abstract

Abstract: This work aims to carry out a study of the planning, structuring and management of vehicle adaptation projects for foreign markets, highlighting the complex elements and processes in the adaptation of existing products, determinants of their viability. As a result, the critical elements in the management of vehicle adaptation projects are analyzed. Methodologically, the work involves bibliographic and documentary research through a case study of a company in the Brazilian automotive sector and a relevant exporter of its products. The work was divided into four parts. Especially in the third chapter, qualitative and quantitative analyzes of the twelve passenger vehicle adaptation projects are carried out. The main results, presented in the fourth part of the work, were dedicated to more detailed contributions regarding the importance of the processes and structure of product development project management, especially in the analyzed sector.